Link building is key! However, I wouldn't waste money buying links. That's like paying someone to simply mention your name in a conversation. It will help with your page rank, IF the link is to a site relevant to yours.
Ex. If you are running a gambling website, and I have a flower shop, I'm not going to link to you, and you to me, as our sites are not even remotely related. (unless, of course, you were a local customer, in which case it may help with local business)
Does this help?
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