Why use adsense?
Whether you should join the Google adsense program or not - is entirely up to you. However, if you have some free ad space on your website(s), you should certainly consider joining Google adsense.
Here are a few reasons for you to consider about adsense:
No need to change outdated ads on your website - everything is handled by Google's adbot googlebot.
Google adsense serves non intrusive ads, compared to popins, popouts, floating ads etc.
Display well written content related advertising, that will match your site subject.
Save time finding advertisers for your ad space.
One simple code to paste on your pages, no programming skills needed.
You can change the colours of the adsense ads displayed, so that they fit your current site layout.
Google adsense serves the best ads for your pages from over 150.000 AdWords advertisers.
Google adsense is easy to join, most websites with original content gets accepted.
And then there's the money part (what advertising actually is all about, for you, Google and the AdWords users). Google's Adsense Terms forbids its users to disclose actual earnings examples.
However, a few general guidelines you can use to understand the earning potential of Google Adsense:
Your daily adsense earnings are determined by 4 things:
1 .The number of clicks by your users on the Adsense ads.
This is a factor that you can't and actually are not allowed to influence on! Google's Adsense terms directly forbids you to encourage your users click your ads. This means you cant write "please support us, click the ads" or "find more information by clicking the ads" etc. Be warned, using any of these methods or similar (there are many variations), will get you banned from the adsense program, and all your earnings will be lost! Play fair !
So what can you do to get more Google Adsense clicks legally ?
There are actually many ways to legally encourage a higher click thru rate, have a look at Adsense tips and tricks.
2. The number of page views you serve (how many pages your website visitors view).
This is the factor that you can have the greatest influence on. The more page views (visitors) to your website, the higher is the chance that you will get clicks on your adsense ads. However, before you rush out and generate thousands of hits to your website, please consider the fact that quality visitors will generate higher revenue for you than "Bulk" visitors. Quality visitors are people who have a genuine interest in the subject your website is about, and are therefore more likely to be interested in the Google Adsense ads served on your website pages.
Example:
Let's say that your website is about Siamese cats, and you get a lot of general non targeted visitors (bulk) - how many will click on an ad about breeding Siamese Cats?
Now, on the other hand if you try to get quality visitors that are passionate about Siamese Cats, your chances are much higher that some of your visitors want to read about breeding Siamese Cats.
So to sum this up, always design your website, and write your content to a targetted audience.
Tip. Read the page about optimizing Adsense before you start to changing your pages!
3. Your CTR (Click Thru Rate) = page views divided by clicks in percentage.
Your CTR is simply a measurement for how well you are doing as an Adsense Publisher. What this means is that, if you have a high CTR on your pages, you are likely to be serving well written content, that are targeted to your audience. It appears that Google is favouring Adsense publishers with a high CTR, and therefore paying a higher percentage to these publishers.
4. The amount paid by a AdWords advertiser, for the keyword a Adsense add is about.
It is important to understand how the Google Adsense and Google AdWords programs interact. Google AdWords is a program for the advertisers, meaning that they pay Google a certain amount for each click thru on their ads on a given keyword. Google Adsense is the program for webmasters (publishers), that pays publishers for clicks on content relevant ads.
Example:
John creates an Google AdWords ad about used BMW car parts, and want the ad to appear on pages that are relevant to BMW car parts.
Brian runs a community page for BMW fans, and have a section on his site about buying and selling BMW car parts.
One of Brian's visitors clicks on John's Ad, and John is charged x $ for this click. Brian on the other hand is awarded with x $ by Google for serving the ad, and the resulting click.
So what does that mean for you as a Adsense Publisher ?
Unfortunately Google doesn't reveal what a click is worth, so you can only do a bit of qualified guessing using these Adsense Tools.
Some clicks range from $0,00 and are seen to go over $50 !
To continue a bit on our earlier discussion about writing content relevant web pages, you should place serious consideration on the keywords that you want to target with your pages.
Lets take our example on John and Brian again.
For the sake of argument, lets say that John is willing to pay $10 for each click on his ads.
Then let us bring Greg into play as well, he is also creating an add about selling BMW car parts, however not used ones but new. Greg is willing to pay $0,10 for each click on his ads.
Brian's pages was targeted towards selling BMW car parts. So this means that there's is a good chance that both John's and Greg's ads will appear at Brian's Adsense ads. This means that Brian is serving Adsense ads that are paying a percentage of both $0,10 and $10.
Now, what if Brian changed his pages to target buying and selling USED car parts ?
Since Google Adsense constantly try's to serve the most content relevant ads, it is very likely that Brian will begin serving John's $10 AdWords ad, that he will earn a percentage of. Brian's pages are still about the same subject, and with the same content - just targeted against a higher paying niche keyword.
Ask yourself, would you rather earn a percentage of 10 clicks on Greg's ad or a percentage of 10 clicks on John's ad??
To sum it all up, your Google Adsense earnings will be determined by a combination of the 4 mentioned factors above.
If you are looking for a nice extra advertising income, Google adsense can in many cases be the answer.
Independent statements made by users on the internet shows that some advertisers are earning from less than 1 dollar a day and to way above several hundred dollars a day with the Adsense program.
We cant and wont make any promises to what your Google adsense income will be, but we can promise you that if you read through the sections of this website, you will have the best foundation for succeeding with Google's Adsense program.
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But anyway, just try to keep distance from those "don'ts" on their list and you'll be fine. 
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