Webmasters :

Google Adsense provides you with several tools to better track your Adsense performance.

There are two types of Adsense channels that you can use, and thereby gather valuable information on your Adsense progress.

The first type of Adsense channel is Adsense web channels.





This channel type is very simple to activate, and doesn't require you to change your adsense codes in any way. From within your Adsense publishers area, select channels in the navigation and browse down to the area labelled web channels.

If you enter the following in the input field :

yourdomain.com - then all Adsense ads across your website is tracked including sub domains.


yourdomain.com/links.html - this tracks all Adsense ads served from your links page.

sports.yourdomain.com - this tracks Adsense ads that are served from your sports sub domain.

sports.yourdomain.com/basket - this tracks Adsense ads that are served from a specific folder under your sub domain.

sports.yourdomain.com/basketleague.html - this tracks Adsense ads that are served from the specific page under your sub domain.

You can create a total of 200 different Adsense web channels to track your Adsense performance.

The second type of Adsense channel is Adsense user defined channels.

You can use this type of channels to track specific sections of your website, or even to track the performance of different Adsense ad types.

It can also be used to track overall performance on your websites, if you are serving Adsense ads on more than one website.

Channels are the best feature of adsense which is not provided by any other publisher program
To get the most of this feature use Channels to trace various ad format rather than tracing similar formats
And then focus and optimize only that format which is giving the most income .

Channel is very good feature of adsense. It ket me see page imression and earning of my different site. This give me idea of earning from diff site

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I dont use channels at all as it is very difficult to manage them and seems rather confusing for me to manage it and look at it for reference. rather than that i create new ad unit every time and will look at it directly which is more easier for me.