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Is Directory Submissions can only be treated as a method to generate Backlinks to the site or does it also helps in generating more unique visitors. Actually i have hired someone for Directory Submissions and after the submissions also there is no much increase in the unique visitors.
It depends on the directory you submit. NOt all directories allow backlink for sure. YOu need to check out with them first and then can try it or else you can submit to all directories and find about the backlinks from directories through tools.
Directory submition is one of the best free methods for building oneway links, but you need to spend a lot of time to submit into enough directories to see benefits. Directories can help you improve SERP, but it isn't the only link building method. I spend about 10% of my link building time on directory submition.